The Sarah Jane English Newsletter:  59th Edition
September 19,  2003

 TOP PICKS FOR THE MONTH ($best buy) (prices vary store to store)
Varietal:
Mixed (if you can't find these vintages, try currently available vintage

Winery of the Month: Caymus, Mer Soleil, Belle Glos  Caymus was founded by Charles F. Wagner and Lorna Belle Glos Wagner and their son Chuck in 1972 on their Rutherford property.  There they make two Cabernet Sauvignon--the Napa wine was introduced in 1972 and the Special Selection in 1975.  Chuck Wagner and his family have been doing so many things right for so long.  Gratitude is what any wine enthusiast feels for the array of fine wines this family had paraded to our tables for years.   The newest edition is BELLE GLOS PINOT NOIR, Santa Maria Valley.  The vineyard climate makes for later-ripening, longer-hanging grapes with delightful fruitiness, great acidity and complex flavor nuances.   Of course, the CAYMUS Cabernets stay as famous as ever.  CAYMUS Napa Valley Cabernet Sauvignon 2000 had weather that pleased Chuck.  "We experienced interval heat peaks throughout the summer--with high temperatures pushing grapes to ripeness and  alternating with cool days.  The natural balance of weather cycles gave us extra time to do selective picking--sometimes picking opposite sides of the vines on different days to select clusters with optimal maturity.   Upon crushing, the juice was concentrated, sweet with a broad array of integrated flavors.   While it will age, I may have a hard time keeping my hands off it during its youth."       Another delicious wine comes from Chuck's son Charlie.  He has been showing his skills with Mer Soleil in Salinas Valley since he was 18--now he's a ripe 23--and just keeps getting better.  I had the pleasure of watching him in action at the winery, quietly doing what needed to be done--checking this, stirring that, hooking up this hose, washing down that tank.   I asked Chuck about the Central Coast property.     "Monterey Jack cheese originated here in Salinas Valley," Chuck says.  "But technology changed what could be successfully produced here, moving from cows to raw crops in the 1930s and 1940s once refrigerated transportation could cool produce to ship it.  Vineyards started being planted in the 1970s."       Chuck's interest in the area began when he was introduced to Talbot and Morgan Chardonnays.  "I liked those wines a lot," he says.   "Central Coast Chardonnays were impressive, but  I was drawn to this part of the region (Salinas Valley) the most .   We planted 18 acres in 1989 to try it out , and we used different techniques--vertical trellis, for example, for good air flow, and drip irrigation (rather than overhead sprinklers) to prevent rot.  Now we have 300 acres of Chardonnay.  We’re primarily a grower selling grapes to other wineries, but we keep some of the best grapes for Mer Soleil and produce 9,000 cases.  We’ve also planted lemons here on about 1/3 of the land.   There’s a new sub-appellation that we are included in: Santa Lucia Highlands."      Chuck says there are several other varieties planted too--Pinot Gris, Pinot Blanc, Viognier and Marsanne; however, just a small amount of land is dedicated to experimental vineyards.  "The proceeds from the sale of the Pinot Gris and Pinot Blanc go to a local school--eventually our hopes are that there’ll be a viticulture course in the school (California State University- Monterey Bay).  To my knowledge the Mer Soleil vineyard is planted in the coolest viticulture site in California."      The style for the 1996 Mer Soleil Chardonnay was to ferment  in 100% new French oak and undergo 100% malolactic fermentation.   "The Central Coast is emerging and it’s exciting.  Every year things change because the Central Coast is experimenting."    We tasted the Viognier and Sangiovese - produced from this vineyard by other wineries, as well as the Mer Soleil Chardonnay.    "Chardonnay expresses itself differently depending on where it’s grown--it can be assertive in the nose, have less acidity or be fully flavored.  We pick on the ripe side, producing wines near 14% alcohol.  We press whole cluster, let it settle 1 or 2 days at 40 degrees, transfer to barrel for barrel fermentation.  It’s as natural a wine as you can get.  Charlie, my 18-year-old son began making this wine beginning with the 1998 vintage. After the wine has sufficient time in barrel we ship it to Caymus and bottle it there. A bottling line for Mer Soleil is in our future."    So, what are the Wagners bringing us from 2000?  Chuck says, "The 2001 Mer Soleil marks a decade of learning about our wines from Santa Lucia Highlands of Monterey County.   Our land has different slopes and soil types within a small area.  No grapes had been planted here so we started fresh.  This area is perhaps the coolest and driest grape growing place in California, with harvest typically taking place well into November.  Our risk: was the climate too cool for our style of Chardonnay?  2001 Mer Soleil validates our efforts--lushly ripe fruit, balancing acidity and mouth-filling texture.  Flavor is the major force of Mer Soleil.      History: The Wagners took the name Caymus from the Mexican land grant known as Rancho Caymus, given to George Yount in 1836, which included what eventually became the town of Rutherford and much of the surrounding area. (Caymus was also the name of a subgroup of Mishewal-Wappo Indians whose village was north of what is now the town of Yountville.)    Vineyards: The winery's 60-plus acres of estate Cabernet Sauvignon in Napa Valley's Rutherford District continue to form the foundation of Caymus Cabernets. Caymus also purchases grapes from carefully selected Napa Valley growers who have had a long-term association with the winery.  Wines:  Special Selection Cabernet Sauvignon, Napa Valley  Cabernet Sauvignon, Napa Valley

 

                                                           

 

NEWS

BREAKING NEWS: WINES MAY BE SHIPPED LEGALLY TO TEXAS FROM OTHER STATES.

KING ESTATE 2000 Domaine Pinot Noir Wins 'Best of Show.'   King Estate 2000 Domaine Pinot Noir received a Gold Medal and the Best of Show at The 2003 Oregon State Fair Professional Wine Awards Celebration.  Sixty-one wineries representing all six Oregon appellations entered the competition, with over 400 wines tasted and judged.  King Estate also received Silver Medals for its 2000 Pinot Gris-Vin Glacé and 2000 Oregon Pinot Noir and a Bronze Medal for the 2001 Oregon Pinot Gris, winning medals for all wines entered.   www.kingestate.com.


SOCIETY OF WINE EDUCATORS (SWE) ANNUAL CONFERENCE Presents Annual Awards: SWE, an international non-profit wine-education organization,  provides wine education for professionals and wine enthusiasts.  Conferred on awards night were 1)the first Annual Award for Excellence in Restaurant Education--Myriad Restaurant Group accepted by Larry Stone, M.S., 2) a special award posthumously to former Seattle Times wine writer, Tom Stockley and 3) a Grand Award to Dr. Gerry Warren, a clinical professor in Rehabilitation Medicine and Bioengineering at the University of  Washington Medical School.   Established in 1977, SWE offers professional certification through two programs--Certified Specialist of Wine (CSW) and Certified Wine Educator (CWE)--and a number of certificate and continuing education programs.   Information,  www.wine.gurus.com or 202.347.5677.  Media contact is Kimberly Charles, 415.341.8848 or kcharlesus@yahoo.com.

YELLOWSTONE NATIONAL PARK has programs for visitors. Packages highlight the offerings for winter season 2003-04 and include a new program called Old Faithful Winter Adventure plus others offered in collaboration with the Yellowstone Association Institute (YAI). All Lodging and Learning programs include accommodations inside the park at either The Mammoth Hot Springs Hotel, open Dec. 20, 2003 until March 7, 2004, and the Old Faithful Snow Lodge, open Dec. 17, 2003 until March 14, 2004.   Each winter package includes concessionaire Xanterra's "Snow Card," good for 10 percent off meals, in-park transportation, tours, snowmobile rentals, ski shop services and select retail items.
For information: Yellowstone, 307-344-7311 or visit
www.TravelYellowstone.com. or www.xanterra.com. or Mesereau Public Relations (1) 720-842-5271 mona_mesereau@msn.com

BELL WINE CELLARS,  south of Yountville, is housed in a stone winery surrounded by vineyards that satisfied twenty years of searching by winemaker Anthony Bell and winegrower John Baritelle as the perfect place to produce their limited  production that showcases "terroir."  Bell Wine Cellars has opened its doors to the public, 6200 Washington Street, Yountville,  (707) 944.1673

GRAND TETON NATIONAL PARK, Wyoming: The Grand Teton Lodge Company (GTLC), operator of lodging, restaurants and activities in Grand Teton National Park, is Wyoming's first member of the Environmental Protection Agency's Environmental Performance Track program.  The program recognizes, rewards and encourages top environmental performers that consistently exceed regulatory requirements, work closely with their communities and excel in protecting the environment and public health. 

MIKE GRGICH received the inaugural Ho'okele Award for Lifetime Achievements at the 22nd Annual Kapalua Wine and Food Festival.  The award was developed to recognize an outstanding individual who has shown a lifetime of achievements in the wine industry, has had a significant impact on the culinary world, and has greatly contributed to the hospitality industry.

ARGER-MARTUCCI Vineyards celebrated the 2nd Annual Release Party for their wines.

PEAK WINES INTERNATIONAL, a subsidiary of Jim Beam Brands Worldwide, Inc.,  announced the acquisition of WILD HORSE WINERY & VINEYARDS.

RODNEY STRONG Vineyards will install the largest winery solar energy system in the wine world in October 2003.  Over the 25-year life of the system, the solar generated electricity will reduce emissions of carbon dioxide by 8,700 tons--equivalent to planting 2,500 trees or removing 1,700 cars from the road, or not driving 22 million miles (same as 45 trips to the moon and back).  Additionally, the system will generate enough electricity during daytime to power about 800 homes.

MAISON MARQUES & DOMAINE announced that Dr. Michel Salgues has turned over the winemaking duties at Roederer Estate in Mendocino to Arnaud Weyrich, who has apprenticed under Salgues for five years.  Michel will consult and travel back and forth to France.

CHALK HILL ESTATE VINEYARDS announced  the new positions of  Consulting Winemaker David Ramey and Winemaker Steve Leveque.

CHATEAU ST. JEAN has named Associate Winemaker Margo Van Staaveren as winemaker and director of winery operations upon the departure of Steve Reeder.

BERINGER VINEYARDS has paid tribute to Viticulturist Bob Steinhauer by renaming a key reserve vineyard Steinhauer Ranch.  Bob has 24 years at BERINGER and the Tre Colline Vineyard in the Howell Mtn. sub-appellation--a regular component in the Private Reserve--was so christened.

 

                                                                                              
 

NEW RELEASES (quotes are winemakers' comments)

MONTICELLO VINEYARD, Corley Family, Napa has reentered my life.  I was present at the time Jay Corley had construction underway on the winery and still have my hardhat with MONTICELLO penned across it.  Now four of his sons are actively carrying on the MONTICELLO tradition and I vigorously applaud their efforts.  The wines I've tasted are extremely well made and will be ones you want to add to your shopping list.  More coming next issue!                       ___________________________________________________________________________ 

  BONNY DOON VINEYARD has released several 2002 vintages.  www.bonnydoonvineyard.com

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SHAFER VINEYARDS has released three new wines for the pleasure of your  palates.  www.shafervineyards.com

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SCHRAMSBERG is getting ready for the holidays by releasing several methode champenoise sparkling wines.  One of them is the Blanc de Noirs, a wine style Schramsberg pioneered in the United States with its first release in 1967.   If you like, you can have wines shipped to Texas now.  "The Schramsberg Cellar Club was named for the more than two miles of caves that are tunneled into the soft volcanic rock of our property. The caves were begun in 1870 by our founder, Jacob Schram, after he established Schramsberg as the first hillside winery in the Napa Valley. Cellaring our wines in these cool caverns provides year-round temperatures of 55 degrees while the wines got through second fermentation and aging." For information:   www.schramsberg.com

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 RICHARD PARTRIDGE WINES eponymous owner says, "I know a good opportunity when I see one and in this case it was a chance to produce my own wines from top Napa Valley Chardonnay and Cabernet vineyards.   We were founded in 1998, and I'm  devoted to discovering and interpreting these select grapes into small amounts of  fine wines.  We focus on these two varietals exclusively."

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MUMM CUVEE NAPA Brut Prestige ($18)  is Winemaker Ludovic Dervan's pick above all others to represent the Napa Valley.  "The  climate and the soil combine to produce incomparable fruit," he says, "with full flavors and subtleties to make the wine enchanting.  The naturally ripened fruit is selected from 50 separate vineyards and yields a beautiful rose petal aroma.  The wine has layers of crisp yet creamy qualities, rich and lingering."  There's a new package design for the MUMM NAPA Blanc de Noirs $18 (white of  blacks) sparkling wine to better reflect the color.  The copper-rose label creates more impact with a classic look.  The slightly colored wine is made with 85% Pinot Noir and the color comes from the skins.  The 15% of Chardonnay gives the wine power and structure while the bouquet and soft fruity character comes from the Pinot.  Robustness makes the wine complement many cuisines from Thai to Italian.  1997 DVX $45 is named for Mumm Napa Valley's founding winemaker, Guy Devaux.   Fresh,  fruit-forward and complex, it is a celebration of sparkling wine from Napa.  It is carefully crafted from the best Chardonnay and Pinot Noir grapes, following the labor-intensive procedures of the méthode champenoise.   Only seven of 91 lots from 65 vineyards met the standards to be used in this wine and 1997 has been called "the vintage of the century."  Very seldom is there such perfect balance between high yields and exceptional quality for virtually all varietals.  With fine bubbles, the elegant wine showcases fresh fruit of apple, pear, melon and raspberry with subtle buttery notes.  www.mummcuveenapa.com   

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HARVEYS BRISTOL CREAM SHERRY is the world's best selling sherry, and the most popular imported sherry in the United States, outselling its nearest competitor by a margin of two to one.  HARVEYS is served as an aperitif or digestif  by itself or over ice with a squeeze of lime or orange, $14.  Sherry is a fortified wine with an alcohol content of 17.5% and created from the Palomino grape in various styles.   Domecq's family of wines provides a wide range of sherry styles--from the bone dry La Ina to the dessert wine Venerable.  The process called solera consists of blending different vintages to ensure a consistent quality year after year.

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DOMINUS is the proprietary red wine produced by Christian Moueix of Libourne, France, from grapes grown on a single vineyard in the heart of Napa Valley. The wines reflect both the California terroir (soil and microclimate) and the spirit of a great Bordeaux chateau, with its attention to detail and devotion to quality in every aspect of winemaking.
DOMINUS is made solely from grapes grown at Napanook, a vineyard located in Yountville on the west side of highway 29. Established in 1866 Napanook was one of the first vineyards planted and named in the heart of the valley. Napanook has long been recognized for its extraordinary Cabernet Sauvignon, which today covers more than half of the acreage. Merlot, Cabernet Franc and Petit Verdot are also grown, completing the quartet of great Bordeaux varieties
Each year a selection is made among the blocks in the vineyard and then among the different lots in the cellar to achieve the optimum balance for the final blend. Therefore, the exact varietal composition varies from vintage to vintage, with a majority of Cabernet Franc, and a small fraction of Petit Verdot.

NAPANOOK,  an historic vineyard that dates back to the mid-19th century, is located at the foot of the Mayacamas Mountains in Yountville, Napa Valley. It's famous for producing extraordinary Cabernet Sauvignon and is planted 70% to that varietal.  Christian Moueix of Libourne, France,  first released NAPANOOK with its 1996 vintage.  The intention is enjoy this wine in its younger years.  It is a blend of four varietal coming from vineyard blocks chosen for their finesse, lively fruit and subtle tannins.  The goal is to equilibrium among these elements for a harmoniously balanced wine..

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MAISON MARQUES & DOMAINE announced that Dr. Michel Salgues has turned over the winemaking duties at Roederer Estate in Mendocino to Arnaud Weyrich, who has apprenticed under Salgues for five years.  Michel will consult and travel back and forth to France.  As always, Roederer Estate builds upon a centuries-old tradition of fine winemaking which is based on two elements: ownership of vineyards and oak-aged reserve wines.  A sampling of the portfolio follows.

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CASTELLO di GABBIANO 2001 Chianti DOCG $14 "is clear, bright and ruby red.  The bouquet, perfumed with scents of wild and damask roses, gives way to flavors of sour cherry, blackberry and pepper spice.  The wine's full-bodied palate is followed by a dry,  vivid finish--enjoy with rich, spicy pasta dishes, grilled chicken or gourmet pizza."
                        
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  LIVINGSTONE MOFFETT 2001 Chardonnay, Genny's Vineyard, Carneros, Napa $35 (843 cases): "Our vineyard manager owns this vineyard named for his mother.  It's perfect for our Chardonnay.  This region is generally recognized as the finest Chardonnay growing area in Napa.  The vineyard has a variety of Robert Young and Dijon clones from which we select our blend.  The low yield assures complete ripeness while preserving the acidity.  The flavors and rich varietal character of these grapes has more than rewarded our expectations and efforts," the Livingstons.    

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Rancho ZABACO is named for one of the original Mexican land grants in Northern Sonoma, which crosses over portions of the Russian River Valley.  The wines are inspired by the bold spirit and rich heritage of the Spanish and Mexican pioneers who settled the land.

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JEWEL Collection folks feel they have an important message about the JEWEL wines.  "JEWEL is about giving the customer the best possible bottle of wine for the best possible price," says James Harte, director of marketing.  "We make affordable, classically styled wine to reach a broader public; and in the process, mitigate the ego and intimidation often found in the wine industry.  This wine was created from comments with consumers who told us what they wanted.  JEWEL is in the 'Super Premium' category ($8 to $14), the fastest growing segment in the market."

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MERIDIAN Vineyards Winemaker Signe Zoller loves the flagship varietal, Chardonnay, but she is almost as equally fond of Meridian's other white wines.  In any event, these three make a nice trio for many food pleasures.

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CHALONE WINE GROUP has latest releases. www.ChaloneWineGroup.com

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COCKBURN'S PORT was founded in 1815 and has grown to one of the world's fine PORT houses.   Based in the Douro Region of Portugal, Cockburn's is the world's most popular premium port, top quality, approachable and slightly drier in style.  The unusual control exercised by the winery during the growing and making and attention to detail in the production of Cockburn's sets the company apart.  The ports include: Cockburn's Special Reserve, the flagship, blends older port wines which give a complex, drier character; also produced are 10- and 20-year-old Tawny Port, Fine Tawny & Fine Ruby, Anno Late Bottled Vintage Port, Quinta dos Canais Single Quinta Port, and Vintage Port in declared years.

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ROSEMOUNT and LINDEMANS have  several new releases.  ROSEMOUNT Estate released new vintages of its flagship red wines, its best selling Diamond Shiraz and three Show Reserve wines--designed to showcase the definitive varietals from viticultural regions in Australia.  LINDEMANS also has a number of new wines: four new Bin wines blended from more than one region and the new range of LINDEMANS Reserve label.

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    PEAK WINES INTERNATIONAL asks if wines that come from a spectacular single vineyard inherently better than those blended form multiple vineyards?  "Of course not"--is their answer.  Blending might be considered a gifted winemaker's most powerful tool, they continue.  At Geyser Peak, the belief is that blending may be integral to creating world-class wine.  Also, however, terroir provides a wine's essential foundation.  When such a parcel of land presents itself, then they're not blended at all.  Hence, BLOCK wines.

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DALLAS CONTÉ is located in the central Colchagua Valley, Chile.   Winemaker Laurence Segat has diverse winemaking background--France, Australia and Chile, which is reflected in her wines--making them consistently approachable, expressive and complex.

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LAKE SONOMA winery reports that California is paradise from grape vines; still, it's location, location, location--especially for sauvignon blanc and zinfandel grapes.  Dry Creek Valley is the place loved by both of them. 

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EDMEADES is pure Mendocino.  It is the authentic taste of one of California's final viticultural frontiers--the Anderson Valley.  The approach here is traditional and natural and the methods are decidedly low tech.

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BLACK OPAL's portfolio includes three varietal wines and two blends from South Eastern Australia.   In recent Australian wine tastings, the wines were among our favorites.

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MONTPELLIER Winemaker Ed Moody says, "If I've learned one thing in the last 18 months it's that wine doesn't have to be from 'Down Under' or elsewhere to taste good at good value prices.  California is on the leading edge of the revolution toward high-quality and exceptional value wines and Classic Wines of California continues to prove that quality and value are not necessarily best when imported.  Both Montpellier wines have true varietal character and their own unique California-grown personalities to showcase. "

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GALLO FAMILY OF WINES has two releases for pleasurable drinking.

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LOLONIS featured guest with Sarah Jane's tasters and wine dinner at Mirabelle: Phillip Lolonis--young, lively and knowledgeable, entertained and informed my tasting group members with the delicious Lolonis wines.  He continued his good vibes during a delightful dinner at Mirabelle.  Both groups of guests agreed that having Lolonis wines available in our market was a definite boon.  (Please see 58th Newsletter for list of wines).  Phillip and his godfather Achilles noted that Texas is their kind of place.  "The people here are authentic, not worried about what's chic but independent and want what's honest," Phillip mentioned.  "These are tough times for the wine industry and we're pleased to have Texas as a market.  For many wineries, overproduction has caused devastating problems and many wineries are being bought by bigger ones.  Our home, Redwood Valley, is like Sonoma and Napa of 25 years ago--no flashy restaurants or splashy chicness.  It's a land of rural and unsophisticated farmers who prune and tend the vines they own with tender, loving care.  They pay attention to the essentials."

At the Mirabelle dinner, as a starter, Lady Bug Red was an immediate hit for flavor, price ($13) and ingenuity and just right with the mushroom-filled pastries.   The Lobster Seviche and Savory Corn Flan paired beautifully with the Chardonnay ($17).  The Private Reserve Zinfandel ($30) tasted like it was made to match the Roasted Rabbit with Salsify Ravioli, while the Filet of Beef with Italian Pesto was a resounding success with the Orpheus Petite Sirah ($30) and the Private Reserve Cabernet Sauvignon ($35).   www.lolonis.com 

Book Review: THE SCIENCE OF HEALTHY DRINKING, by Gene Ford: Dr. R. Curtis Ellison, Professor of Medicine & Public Health Boston University Medical School, says, “Congratulations on a job well done! I find the book accurate in its scientific facts and balanced in presentation and a very enjoyable read.  I recommend it to anyone wanting information on drinking wine and health and alcohol in one source.”   Dr. Ellison made comments on the landmark 60 Minutes television episode--after which red wine sales reportedly went up 44 percent.      THE SCIENCE OF HEALTHY DRINKING presents the latest scientific findings supporting the value of moderate alcohol consumption for 30 of the world’s most persistent maladies, including high blood pressure, heart disease, cancer, breast cancer, poor cognition, the common cold, stress and obesity.  Here are a few findings:
· The 1996 MANNISTO Study (by the American Cancer Society) of 79,236 adults found that “…moderate daily drinkers were the leanest, even when compared to abstainers.” A German study found that moderate alcohol consumption has a protective effect against CHD (coronary heart disease) and total mortality in an overweight population.
· The American Heart Association researcher who published a study on how daily aspirin decreased heart attack risk  by 45 %, also published a study stating, “compared with nondrinkers, people who drink moderate amounts of alcohol every day—defined as two beers, glasses of wine or one mixed drink—had 49 percent lower risk from heart attack.”   One doctor  writes, “Alcohol, like aspirin, in regular, small doses is life giving; alcohol, like aspirin, in episodic, large doses is life taking.” Gene Ford believes that for all its supposed liberalism, much of U.S. health care policy is still steeped in Temperance Age teetotalism. The evidence given in support of his premise is compelling and often shocking.
“A proper balance is feasible--restricting alcohol abuse, encouraging moderate alcohol use.  This book and Gene Ford’s long-time efforts should help us achieve this proper balance.”  Norman Kaplan, M.D., Professor of Internal Medicine, University of Texas Southwestern Medical Center
The Science of Healthy Drinking is 447 pages, has hundreds of graphs and charts, 1500 studies, surveys and articles, and retails for $29.95 at leading bookstores, wine shops, on the WEB, or TOLL FREE: (800) 231-9463 X 22, FAX: (650) 866-3513.

GARDNER TECHNOLOGIES' REVOLUTIONARY NEW WINE OPENER--METACORK™: The Napa, California-based wine technology company, has released MetaCork, its twist-to-uncork wine opener.  It's available on three Super Premium brands: Amusant Wines’ Napa Valley Cabernet Sauvignon, Chardonnay and Sauvignon Blanc, and Clos du Bois 2002 Sonoma County Chardonnay and Fetzer 2001 Barrel Select Sonoma County Merlot.   MetaCork  will be available to wineries worldwide beginning September 1st.  For a list of participating retailers and restaurants, seewww.gardnertechnologies.com.     "MetaCork has the traditional look of cork/foil finished wine and also functions as a common sense wine opener," said VP of Sales & Marketing, Kerry Manahan-Ehlow.  "The unique bottle design has a built-in cork anchor that is removed with a few twists of the capsule.   MetaCork is called a twist-capsule since it clearly is not a screw cap!  In fact, it creates an entirely new category for wine packaging.  And, it's 100% recyclable,  provides a convenient reseal cap and has drip-resistant pouring feature - all with the same form and function as the traditional foil capsule."    CEO William Borghetti believes the product is market ready: "We always focused on improving the wine experience, fully understanding all the dynamics facing a consumer at the moment of purchase and the moment of use.  We studied this carefully and directed our efforts toward areas that gave consumers more, but didn’t detract from the image and quality connotations of traditional fine wine packaging," said  "To confirm our assumptions on consumer acceptance and provide objective third-party validation, which is important to the wineries, we contracted with TRD Frameworks, a Seattle-based market research firm, to conduct a national survey of our product. The results strongly support our premise that MetaCork will have a high rate of acceptance – 73% of the survey group said that they would purchase MetaCork sealed wines over traditional packaging. They love the fact that it is easy to open, to reseal, and does not require a corkscrew. Better yet, 83% described their image of wineries using MetaCork as innovative, more progressive, and more in tune with consumers’ needs."        


 

© 2003 Sarah Jane English

Sarah Jane: sarajane@onr.com

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